The smartphone (with or without the i-prefix) is an integral part of the body and soul of every corporate manager (and non-manager) to the point where anyone using a device that merely enables you to talk and listen might as well be non-existent.
Unlike for naive mortals, in the hands of the corporate wizard, the smartphone is not a mere electronic device. It is the ultimate weapon that combines the power of control, confusion, denial, deficiency, one-upmanship, redirection, (mis)management, amusement and much more.
The smartphone is the best way to prove that you never start, I mean, stop working and, in turn, ensuring that your subordinates don’t. This is easily achieved by setting reminders to yourself (on the smartphone, of course) to generate one-liners (rumor has it that there are easy-to-use, free applications that can do this for you) such as, “hope you guys have completed the ppt deck”, “are we all set with the new product launch?” or, even more importantly, “have you reminded Liz to ensure that John has booked the limo to pick up the customer tomorrow morning?” What is most important is the timing of these emails, the best times being closer to midnight and in no case any time during daylight hours. And it must have the tag line, “Sent from my iPhone/Blackberry/you-know-the-game” for authenticity about you being on the move.
In addition to being able to make preemptive strikes as described above, the smartphone can be used as a massive routing device. To the veteran manager, it is child’s play to redirect a detailed email to a colleague or subordinate with a curt message varying from “FYI” or “what do you think?” all the way to “cannot open the large attachment on my iPhone – could you please take care of this” – and move on to the next ‘important’ mail item such as a stock market analysis link sent by a friendly business acquaintance.
The smartphone also offers the invaluable feature of being ‘on’ or ‘off’ in an instant. You may be on a conference call one instant and excuse yourself the next with one of the approved, industry-standard excuses – “sorry, bad cell reception”, “I am going through airport security”, “the blessed battery is dying – I swear I charged it half an hour ago”, “the doctor is calling me”, to name a few. You firmly establish the fact that you, the ever busy corporate problem solver, want to be involved but are handicapped by, yes, your smartphone. “I wish we were back in the days of face-to-face meetings”, you say with a chuckle and march forward.
Amongst the arsenal of tricks at the disposal of the pretentious manager, the smartphone is undoubtedly right at the top!