The Expressive Company

Communication is perhaps the life blood of civilization. Humans invented language (one too many of them if I may add) to clearly distinguish and differentiate homo sapiens from animals. However, with technological advances and the elimination of verbal communication (in favor of shortened messages/texts, pictures, emojis and other forms of visual art), conversation following the rules of any language is fast becoming a thing of the past.

The corporate world does not allow itself to be left behind in this regard, or in any regard, if you will. Interpersonal communication (a subject on which many a career in Human Resources has been built) has taken on a new dimension that is often bewildering in its inability to convey anything to the receiving party.

For instance, listen to this exchange between two managers talking about their Director:

Manager-1: Hi buddy, how is it going?
Manager-2: Pressure, man.
Manager-1: Oh, what’s the matter?
Manager-2: Just…. this Director ….. you know (throws up hands)
Manager-1: I see… (clearly does not see or understand what is going on)
Manager-2: Always the same thing……. you know what…… she is weird …….. (rolls eyes
and sneers)
Manager-1: Any problem with your work?
Manager-2: No, man…. it is just totally bizarre…… you know what …….. I am like
“Whaaat?” (points to a computer)
Manager-1 (trying desperately to understand and/or help): Anything I can ………
Manager-2: Whatever….. I’m just goin to…… what’s  the word ……..   (wrings hands and
heads to the restroom)

A senior Director of Sales, training his new sales executives on the nuances of selling the company’s products, takes the (non)communication to an entirely new level.

Sales Director (SD): Welcome one and all. We will see how to put some (pumps his fist)
into selling…..
Sales-1: (punch the customer in the face?!…..)
SD: You should try and spot the …. you know …… influencer by …… hmmmmm….. (winks)
Sales-2: (what? how?)
Sales-3: Sir. How do we project our company as being different from the pack?
SD: (caught unawares):  Ha…. different?…..sell the .….brand …… we have a different             brand ………
Sales-1: In what way, sir?
SD: (clearly rattled): We are ….you know….. (makes gestures that look like a tall                     building collapsing)
Sales-2: You mean, crush the competition?
Sales-3: (whatever, man….)
SD: (perspiring profusely) You will learn ……. through experience ……

2 thoughts on “The Expressive Company

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