The Dashboard Driven Company

A company without reports is like a social media group without topics for gossip. Reports for a long time have been the lifeline for many corporate managers to hang their hat on. The computer rooms of the erstwhile mainframe computers era used to look like mini printing presses, with different reports fondly referred to as “the 2-inch thick report”, “the 10-inch master report” and so on. A manager’s importance in the organization was directly proportional to the number of reports that he or she was entitled to receive.

Enter the age of interactive computing. ‘Information at your finger tips’, ‘Reports at the touch of a button’ and similar slogans egged the senior executives forward to the point where they quickly hired secretaries to click on the computer programs that would spew out reports for them. The fact that the reports, in whatever shape or form, remained largely unread was a moot point, lost in the ‘bigger picture’.

Reports soon gave way to Dashboards. ‘I want everything in one place’; ‘I want to see one version of the truth’; ‘I want all relevant information presented on one screen’; ‘I want a quick snapshot of what is going on in my region’ – these are some of the popular ‘justifications’ for wanting to have a Dashboard where information is required to be presented as though the audience were a preschooler – colorful pies, multi-directional arrows, cascading stairs and other visual attractions.

Dashboards in any organization start with the objective of providing complex information in a simple fashion. The VP, Sales wants to know how the company is trending in sales, which products are selling well, which regions are doing badly, and so on. As soon as this information is presented, the same VP wants to see this year’s numbers compared with data during the same period last year, immediately expanding the scope and complexity of the dashboard. In jumps the VP, Finance who wants the cost of sales presented alongside on the same dashboard. This trend of being ‘all things to all men’ continues till the dashboard becomes just an entry point for literally hundreds of, you got it, good old reports.

So, what goes round comes around. While the presentation of data in fanciful formats, also known as dashboards, is the center of focus for many organizations, the all-important aspect of what actions need to be taken based on the information available remains an elusive after-thought.

 

Corporate Communications During Lockdown

In the strange, surreal environment that exists today due to the pandemic, many of us are working from home and trying to adjust to a world devoid of ‘bio breaks’ during meetings and exchange of gossip through ‘water cooler conversations’. I would assume that I am not alone in voting ‘corporate communications’ as the most painful aspect of being confined to the four walls or, in the case of some lucky ones, the basement of your home.

I dread opening my Inbox every morning. There is a plethora of communications from my HR department on how to stay motivated, what training courses I can take while being under house-arrest, how I can energize myself, followed by how I can calm myself down. This feels like the time when I was five years old and my mother, grandmother and various other elders were teaching me how to become a good citizen. Comparison to death by a thousand paper cuts is not all that far-fetched.

Why is there an assumption that I need to be propped up constantly? And why is there the gross misconception that I have any less work now than before? Frankly, I have been so used to working from home over the years that I don’t need constant pats, more like blows, on the back to continue doing what I have been doing all my life.

Wait, there is more….as they say on those blessed commercials on TV. The ‘corporate’ office also encourages employees to communicate with one another to ‘stay in touch’. This is misconstrued by many eager-but-held-back-so-far-by-decency coworkers to unleash a hailstorm of their own. These take place by way of mass emails or through group chat facilities, paid for by the company on an emergency basis. The contents vary from photos of their pet snakes, videos of piano recitals by their toddlers, vivid descriptions of their dishwashing adventures and daily walks in the woods. I get it – people want to stay in touch. But what about actual work, at least as an afterthought?

In large organizations, you might start hearing from sections of the company which you never knew existed. You might get ‘guidelines’ from the Manager for Digital, peer-to-peer social media communications. You  might also hear from the Office Manager responsible for removing or repurposing unused furniture (who is using any office furniture now?). Or from the VP for global communications strategy – do I ever get a break?

Amidst all that is going on in the world today, one thing stands out, steady as a rock – the ability for the corporate giant to tie itself, and others, into knots!